How Small Business Can Take Advantage Of Local SEO?

Small businesses cannot hope to compete with large corporations when it comes to search engine page rank. It's just not feasible unless the small business is in a niche market where few large companies are competing. However, small businesses can make some significant advances in their ranking with local SEO.

Search engines and mobile technology often tailor their results based on the user's IP address or location. Local businesses will likely rank highly based on these considerations. That is what defines it as a local search. Local search results are promoted by search engines like Google as a way to present those people doing the searching with more relevant, local results. All of the major search engines account for the fact that people searching for a service or product would prefer local results.

Here's how a small business can implement local SEO and improve their business' chances of turning up in search results.

Site Design and Layout

The fundamentals of SEO still apply and any website should be configured with search engine optimization in mind. This means that the sitemap should be accurate and logical. There should be a blog or some form of Internet Marketing that incorporates keyword usage. And there should be plenty of social media links and opportunities for visitors to share content. The use of images and media is another way to boost SEO and traffic.

Local Search Business Sites

Local businesses should take the time to register across a host of business directory sites like Yellow Pages, Google, Yahoo, Merchant Circle, Yelp, Bing, and many others. Registering with these sites not only gets sites in front of their users, but they are taken into account by the search engines in local ranking too. The real challenge here is maintaining the contact information and making sure any changes get made across all sites.

Keyword Usage

Identifying both the target audience and the keywords they'll be using is of paramount importance in any Local SEO campaign. Businesses should use Google Keyword and other tools to help find the applicable keywords and then make sure they are adding the local component.

Contact Information Consistency

As mentioned earlier, any changes to your contact information should be updated across all the local directories for which the business has been registered. Search engines rely on a variety of sites to present the contact information and just because it's been updated on the main website, does not mean that's what will display in the search results.

Use/Promote Social Media Sharing

Social media continues to play a larger and larger role in search engine optimization. Engaging local customers through social media using tweets, posts, blogs, news articles and the like will create a local buzz around your business. Not only will people be promoting the business in their social media circles, but the organic traffic this produces will boost local search rankings.

The search engines want nothing more than to present users with the most relevant search results. Nothing could be more relevant than local area businesses. The steps highlighted above will help any business rank highly. Small business owners want to rank highly for local search, the search engines want local businesses to rank highly, and users want local options to rank highly. The small business owner just needs to make sure they are taking steps to get to the top of the local results.

Utilizing Article Marketing To Get First Page Ranking on Google!

You’re Keyword Distribution!

This is the most serious task of all about Article Marketing. If you do NOT perform a proper research on your keywords you will fail miserably. What you want to do is go to the Google Search and type in the keyword Tool. You will be taken to a page that will ask you to enter your keyword or phrase. What you want to do is enter a keyword phrase about the topic you going to write about. Once you get your returned keywords you choose those that have on average about 10,000 visits per month and use these in your article and mainly in the Title. You want these keywords distributed throughout your article and in the last paragraph. This is by far the most important step in Google First Page Ranking Procedure.

You’re Article Content!

Your next step is to write your article around these chosen keywords. Make very sure that you write only about these keywords and don't get carried away writing about something that has nothing to do with these keywords you have chosen. You want to stay on key and make this article content surrounds all these chosen keywords. When the search engine begins to crawl your content and finds all these keywords and your content wraps around them then you are going to get a high ranking because of your placement of them, and that's exactly what you want.

Let Your Article Be Seen By The World!

Now that you have your article written with all your keywords in place you want to show it to the world and the way you go about doing this is sharing it with social sites such as Dig,

Delicious, Face book, twitter, blogger etc, there are hundreds of site you can get the word out about your article. You can find forums with your niche and pass it on to anyone who is interested in hearing about your content. You can write a hub, all these are avenues available for you to get the word out about your article. These are links that are giving you more ranking with the search engines and this entire scenario the Local SEO has a huge role.